Roth was born and raised in Morrisville, Pennsylvania. He is of Jewish and Scottish ancestry. His mother, Elizabeth (née McConnell), is a yoga instructor, and his father, David Roth, is the executive director of a design firm. He attended Pennsbury High School. After graduating from high school, he entered West Chester University and became an Elementary Education major, while continuing to record verses over the popular production of other rappers.
During his sophomore year, he posted some of his verses on his Myspace page and sent a friend request to Scooter Braun, an Atlanta-based promoter and former VP of Marketing for Jermaine Dupri’s So So Def Recordings. One week after speaking to Braun, Roth flew down to Atlanta and was immediately signed by Braun, who subsequently became his manager.